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Digital transformation · Brand & growth
We turn data into growth you can measure.
Ayud is a digital transformation and brand studio. We help businesses and founders — in India and worldwide — modernise, position, and grow, backed by 15+ years of deep engineering.
15+
Years of engineering depth
15,000+
People connected via our platforms
40+
Brands & campaigns delivered
2
Continents served
What we do
Services built to move a business forward.
I find the core of a problem fast, then engineer the best possible solution.
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01
Digital Transformation Strategy
End-to-end digital strategy for enterprises and institutions — audit, roadmap, and hands-on execution tied to business results.
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02
Branding & Brand Strategy
Positioning, identity, and narrative that make a business memorable — grounded in market and audience data, not guesswork.
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03
Digital Marketing
Content, performance, and growth marketing built on data — for FMCG, retail, real estate, education and global brands.
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04
Web & Product Development
Fast, modern websites and web apps — engineered by a team with 15+ years building production-grade systems.
In-house products
Software we build, own, and run.
Not just client work — these are our own platforms and products, live and in use.
Ayud Jobs
Career platform & Android appOur career platform connecting job-seekers with employers across Karnataka — profiles, job fairs, placements and guidance. Includes a companion Android app.
www.ayudjobs.com →Janexa
Political survey & managementA data platform for political survey, sentiment tracking and campaign management — ward-level insight and narrative dashboards for public leaders.
www.janexa.in →Ayud Career Clarity
1-on-1 clarity sessionsA focused session that turns career and business confusion into a written, actionable plan — for students, parents, job-seekers and founders.
book.ayudsoftware.com →Ayud Broadcast
Targeted broadcast engineTargeted messaging and broadcast service to reach communities and audiences at scale — the outreach layer across the Ayud ecosystem.
ayudsoftware.com/broadcast →Ayud Blog
Careers & guidance contentOur content hub — career guidance, education insight, and practical advice for students and job-seekers across Karnataka.
blog.ayudjobs.com →Selected work
Proof, not adjectives.
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Confidential · under NDA
Advisory & mentorship
Companies I mentor and guide.
F
Facility Bazar
Mentor & Digital Transformation Lead
Guiding digital transformation strategy and mentoring the team as they modernise operations and growth.
P
Prodata
Mentor & Digital Transformation Lead
Advising on digital strategy and mentoring the team through their transformation journey.
Who's behind it
Engineering depth most agencies don't have.
Ayud is led by Sadanand Pattanshetty — a data scientist and digital strategist with 15+ years building production systems for global telecom leaders. That foundation is why our strategy work is engineered, not improvised. Read the full founder story →
Questions
Frequently asked.
What does Ayud Software do?
Ayud Software is a digital transformation and brand studio. We help businesses and founders — in India and worldwide — modernise operations, build their brand, and grow through digital marketing and custom web and product development.
Do you work with international and foreign clients?
Yes. We work with clients across India, the US, UK, UAE, Australia and beyond. Projects are delivered remotely with clear communication, and our founder brings 15+ years of global engineering experience including work for international telecom leaders.
Who leads Ayud Software?
Ayud is led by Sadanand Pattanshetty, a data scientist and digital strategist with 15+ years building production systems for global telecom networks, and prior experience at Amazon and Ribbon Communications.
What kind of businesses do you help?
We work with FMCG, retail, real estate, education, hospitality and public-facing organisations — from early-stage founders to established enterprises looking to modernise and grow digitally.
Start a project
Let's build something measurable.
Tell us what you're trying to grow, modernise, or launch — we'll reply within one business day.